Retail Shop Lighting Styles

For any retail store, to have lights that make your products and services more enticing is an important big investment. With the rise of retail design, it is of no surprise that lighting has, in some way, influenced consumer behaviour. The proper view and the right angle can make any jewellery, clothing or shoe look irresistible to any potential customer.

Shedding Light on Consumer Behaviour

According to the Archives of Design Research, a study on lighting and retail environment shows that consumers are more prone to stay in retail environments that have contrast and cool colour lighting. In fact, there is significant evidence that proves that the colour of the light used can actually profoundly influence consumer emotion and attention. While high contrast lighting affects the consumer’s perception, level of engagement and approach.

Evidently, consumer behaviour can easily be affected by the manner of how you present certain products and services. Whether you intend to have more engagement in your store or higher sales, know that the correct lighting may be all you need to meet your goals.

So, if you are interested in purchasing lighting fixtures for your store or business, you must first understand the types of retail lighting.

Retail Lighting Types

There are four (4) types of retail lighting:

·         Ambient lighting

Ambient lighting is the main lighting of the whole retail store. It has to be bright so that the customers can see what your store can offer, but at the same time, not too bright that they feel uncomfortable. They can be pendant lights or warehouse lighting, depending on your aesthetic and space.

Pendant lighting is a type that suspends in ceilings, which work well for high retail store ceilings to illuminate the whole store. Pendant pieces depending on design, also add a bit of style to an otherwise plain ambient light. By installing one or more pieces, pendant lights can also be a decorative part of the store.

The Aero 1 Light Pendant is good example of a good ambient light. This design is quite modern, unique and can still reflect a more laid back touch to casual clothing and shoe stores. For other businesses like coffee shops, it not only works well to brighten up the room but also creates the ambience of a chic, new shop.

·         Decorative lighting

This type of lighting doesn’t really have any specific purpose other than beautifying the room by having these lights coordinate with the design aesthetic of the retail store. Decorative lighting can evoke nostalgia, happiness, and an easy-going persona for customers.

Nothing says decorative lighting more than a classic chandelier. Chandeliers are beautiful eye-catching lighting pieces that have a cluster of lights that form a specific pattern or shape and dangles from the ceiling. Chandeliers appear eye-catching, but their light is still controlled and well diffused that it doesn’t emphasise in any one place. This decorative lighting is perfect for adding a bit of elegance and sophistication to any high-class retail store, and for modern stores, a classic twist to standard interior design.

The Crystal Close to  Ceiling Chandelier is perfect decorative lighting you can have in your retail store. It is not too over the top that the attention is moved from your products or items, but still enough to be decorative in the space. This medium-sized design would work seamlessly well to available spaces or even over centrepieces in a store.

·         Accent lighting

For the most beautiful pieces, the seasonal items, or the intriguing products to stand out more in the store, accent lighting is the best fit. Accent lighting has a bit stronger lighting than all others you may install in your retail store. As such, the lighting would work best in standalone shelves or window displays.

For accent lights, having a good pendant light that doesn’t diffuse much light can work best. Consider getting a sleek and modern design like the Urban 1 Light Pendant in White. This design is clean and simple and is enough to direct attention to what matters – the products that you want to highlight. Because the light also doesn’t scatter, it puts direct attention to the product.

·         Task lighting

This lighting is for a specific purpose, like changing rooms and cash registers. Areas that require good and bright lighting to do a specific function need task lighting.

Pendant lights can also work as useful task lights for a retail store. Because pendant lights essentially hang from the tops of ceilings, a set of pendant lights can work best for spaces where work is essential.

For task-intensive spaces in your retail store, try getting an Urban 4 Light Black Rail Spot Light Pendant. The Urban 4 Light Black Rail Spot Light Pendant is a set of 4 lights attached to a black rail, making it easy to illuminate critical and task-heavy spaces. Because these lights are more direct and less diffused, it would be easier for customers to spot these areas for assistance.

By perfectly incorporating all of these types of lighting in your retail store, you may not only end up making more sales. Additionally, you also create that genuine curiosity for anyone who may happen to walk by your store!

Let Lighting Experts Help You Choose the Best Retail Shop Lighting

Interested in finding the right lighting for your retail shop? Wondering how you can set the electrical wiring for your store? Contact Rovert Lighting and Electrical.

We are an Australian owned business that has been around since 1965. We have years of experience in managing and setting the lighting fixture you dream of for your store, home or business. We also sell beautiful lighting pieces for specific lighting needs.  Currently, we handle plenty of accounts for electricians, architects, decorators and other building professionals.

Choose a company that has a long-standing reputation and experience for lighting fixture style, design, and installation. Call Rovert Lighting and Electrical now!