Rovert has over 800 trade accounts, electricians, builders, architects, designers, and decorators, in regions throughout the Hunter, Central Coast and Northern NSW. Rovert’s demographic covers NSW from the Hawkesbury River (30min north of Sydney) through to the NSW/QLD border, and employs more than 80 staff.
Through our association with the Gemcell Electrical Group, Rovert boasts of over 115 trade and lighting suppliers and associates offering our trade customers an extensive range in variety, value and service. We are the industry leaders!
Gemcell Electrical Group – Largest Wholesaler in Australia!
Gemcell Australia was established in 1991 by six independent NSW electrical wholesalers who decided to form a buying group to allow them to compete with large multinational electrical wholesalers. Gemcell has increased in size to be Australia’s largest electrical wholesale group with 32 independent member companies and a growing network of over 250 branches across the country.
In 2010 Gemcell became a member of IMELCO, an international electrical wholesale group based in Europe, improving our ability to compete in an increasingly global market. Gemcell gained AUSBUY membership in 2012, being an Australian owned business allows Gemcell Australia to keep profits in Australia and support local jobs and the economy.
In July 2013 Gemcell Australia changed its name to Gemcell Electrical Group to reflect the operations of the group more clearly.
- Priority Customer Service
- High Quality Lights and Fans
- Extensive Range
- Receive Referrals